Kathryn S. Alpert (Kathy) is a writer who collects, organizes and interprets postcards and ephemera from the first half of the 20th century. In 2001, she introduced the greeting card world to vintage postcards through PostMark Press’s authentic reproductions of public domain images. She then used postcard art to create original designs and licensed them for use on consumer products. More recently, she has been advocating for the historical importance of postcards as artifacts worthy of being accessioned into research and educational institutions.